Google's new Pay Per Call
Monday, January 08, 2007
Have you conducted a search on google and noticed an ad in sponsored search that look like this?
Google has started beta testing their new Click to Call advertising model. With Click to Call or Pay Per Call advertisers can enjoy a 100% response rate since the advertiser doesn't pay for the click, they pay for the call.
Here's how it works: Click the phone icon or call link, and you'll be invited to enter your own phone number into a special field. When you do so and then click Connect for free, Google will call your number almost immediately. Pick up, and you'll hear ringing on the other end as Google connects you to the business you selected. When they answer, you simply talk normally as you would with any other call.
You may have some concerns in regards to this advertising model so here are some questions to help you along the way.
Who will get my phone number?
When you enter a number, Google uses it just once: to make the automatic connection between you and the business. Your number is blocked so that the business can't see it. Google doesn't share your number with the business, and we won't use the number to make any other calls to you. In addition, your information will be deleted from our servers after a period reasonably necessary to operate the service. We take your privacy very seriously.
Whose caller ID do I see when connected?
The phone number of the business you selected will appear on your caller ID when Google connects you. This way, you can save the number for future call-backs.
Am I charged for the connection?
No. Google pays the bill for all calls, both local and long-distance. However, if you give us a mobile phone number, your normal airtime fees or other fees charged by your provider for the call may apply.
What if someone enters my phone number instead of theirs as a prank call?
Google takes fraud and spamming very seriously. We use technical methods to prevent future prank calls from the same user within a reasonable period of time. You won't be charged for any such calls. Please contact adwords-support@google.com if you believe someone is entering your phone number without your permission or knowledge.
This form of advertising is an excellent way to "Get That Phone To Ring". There are other vendors who have relationships with search providers. I have had experience working with Ingenio. I like Ingenio because they seem to have the best Network of Advertisers. Their network consists of AOL.com and YellowPages.com.
posted by SEOJoe @ 11:28 AM,
1 Comments:
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At 8:58 PM,
online-information said...
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Great post SEOJoe. I thought I was seeing thinks when I first saw the little telephone next to the sponsored ad. I think this form of advertising will be great for advertisers. Helps eliminate click fraud.
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